At the early age of twelve, Kelly Shami worked at her father’s jewelry shop in New York City’s infamous Diamond District on 47th street. She learned to craft together pieces and work as a salesperson. She later attended the School of Visual Arts for graphic design & continued to pursue a career in design with numerous editorial publications & clients.  Never being able to stray away from jewelry, she created a line combining  her personal style & from living in the world's greatest city.  

After only a year in the making, the brand has evolved in a cult like manner by those who want covetable jewelry with a little bit of a spin.  Collaborating with brands like Nylon Magazine, The Fancy, Urban Outfitters, + more have shown to be that this is only the beginning.  The brands aesthetic is to always remain a bit aggressive with a good amount of finesse, while still embracing the female power.